This lesson and all associated documents (handouts, overheads, backgrounders) are available in an easy-print, pdf kit version. Dealing With Marketing: What Parents Can Do.
Protecting your privacy on commercial website.an understanding of their own reactions, as consumers, to these ads.an awareness of the differences between television advertising and Internet marketing.an awareness of the format and structure of online advertisements.Student activities include a survey of the marketing techniques used on several commercial websites for children the creation of a commercial website for kids that incorporates common marketing strategies and an analysis of case studies about online marketing to young people. It begins with a guided discussion about the similarities and differences between traditional marketing methods and online advertising and why the Internet is such a desirable medium for advertisers to reach young people. Search engine optimization (SEO) Search engine optimization (SEO) is the process of optimizing your website to rank higher in search results. Online marketing involves using these major strategies: 1. This lesson introduces students to the online marketing techniques that are used to target children on the Internet. Internet marketing uses several techniques and strategies to drive online traffic, leads, and sales. This lesson is part of USE, UNDERSTAND & CREATE: A Digital Literacy Framework for Canadian Schools.
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